Innovate Motorsports Hires New Vice President of Sales

SAN JUAN CAPISTRANO, CA January 14, 2005, Innovate Motorsports, the leading manufacturer of air/fuel ratio meters, has added a new addition to its sales force. Scott Breckenridge has been named the Vice President of Sales.

Scott has been in the automotive industry for 33 years. He began in manufacturing were he was Director of west coast operations for Rugged Trail Suspensions and Rugged Liner. Scott also worked as a Design Director for GT Styling & A&A Specialties as a National Sales Director for Carriage Works. Most recently, Scott went to work for one of the largest wholesale distributors in the United States, Reliable Automotive, where he managed marketing, merchandise, and purchasing.

As Vice President of Sales for Innovate Motorsports, Scott will be responsible for Innovate Motorsports, markets, manufactures, and supports universal digital tuning tools for internal combustion engines. The company's core technologies are patent-pending digital circuits that improve greatly on current, mostly analog, designs. The company's product lines include wideband air/fuel ratio meters, sensors, gauges, data acquisition systems, and software.

In 2002, Innovate Motorsports launched the LM-1 is the world's only fully-digital air/fuel ratio meter. In a major advance for engine tuners, the LM-1 enables precise measurement of exhaust air/fuel ratio (AFR) at an affordable price. The meter's digital signal processing technology provides data on exactly how rich or lean an engine is running at any load. The LM-1's self-calibrating circuitry also compensates for changes in temperature, altitude, and sensor condition.

Based in Southern California, Innovate Motorsports is committed to relentless product development, high manufacturing quality, and excellent technical support.

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